maison gainsbourg
ON THE OCCASION OF THE OPENING OF MAISON GAINSBOURG, THE FORMER HOUSE OF FRENCH SINGER-SONGWRITER SERGE GAINSBOURG, THE ICONIC PINSTRIPED WOMENSWEAR JACKET WORN BY THE ARTIST HAS BEEN REDESIGNED UNDER THE CREATIVE DIRECTION OF ANTHONY VACCARELLO.
MAISON GAINSBOURG IS THE FIRST CULTURAL INSTITUTION DEDICATED TO SERGE GAINSBOURG, WHO IS CONSIDERED TO BE ONE OF THE MOST IMPACTFUL FIGURES ON THE FRENCH MUSIC SCENE OF THE 20TH CENTURY. IN PARTNERSHIP WITH SAINT LAURENT, IT’S OPENING IS DOORS IN PARIS (7TH). The experience is divided in two distinct sites : the first emblematic site is the historic house where Serge Gainsbourg lived for 22 years, at 5 bis rue de Verneuil. Across the street, at number 14, is the museum retracing the artist’s life and career, including a bookshop-boutique and a café-piano-bar, Le Gainsbarre.
As a nod to this partnership, the windows of the SAINT LAURENT RIVE DROITE boutiques will feature the same facade as the one on Serge Gainsbourg’s house. An exclusive selection of vintage Serge Gainsbourg vinyls and books will be available for sale in stores and on YSL.COM.
